April 5th, 2008 by admin
Utilize some of these ten winning methods in your online sales copy for additional conversions.
1. The “Trust Who?” Strategy The “there are all kinds of people becoming (your type of business/profession) every day…” strategy tells customers that the market is being saturated with tons of wannabees and it’s getting hard for them to know who to trust. You can instantly eliminate all your new competition by giving them a reason to trust your business. You can mention how long you’ve been in business, how many customers you have served, how many similar businesses have gone under but you are still standing, etc.
2. The “What’s Wrong?” Strategy The “you would have to be a (negative label) not to order…” strategy tells customers that if they don’t order, you are almost positive something negative has to be wrong with them. You can tell them that you don’t want to insult them but that is the only way you can think of to describe people who don’t purchase your product. You could use descriptions like dumb, crazy, insane, slow, a bonehead, stupid, etc. Read the rest of this entry »
April 5th, 2008 by admin
Are you getting the most out of Google Adwords or are you already doomed?
Even before many people write their first ad, they have already made one of the five killer mistakes that spell disaster for their Adwords campaigns.
Don’t be like them. Check out the mistakes below and avoid them. Read the rest of this entry »
April 4th, 2008 by admin
If you are nervous about the launch of your new product, then I don’t blame you. Finding the best way to launch your baby can be a very difficult task, especially if you are just entering a competitive market. Fortunately there is a step-by-step product launch formula designed to take you by the hand and ensure the successful launch of your product and to beat your competition to the post. Having a good plan in hand can often mean the difference between complete success and total failure.
Here are a few easy to follow steps from the above mentioned product launch formula that should help get you started on the right track: Read the rest of this entry »
January 14th, 2008 by admin
There are two things you need to improve on if you want your marketing material such as your color brochures to be effective marketing tools for your business. These are your content and your headline.
In addition to great pictures and images in your brochure printing materials, what you have to say in your print ad gets the attention of your target market. In fact, your words can make you a keeper in the eyes of your clients and prospects.
Let’s start with your content.
The key to having an effective copy is to understand your objective of writing it. Each section in fact of your content has their own functions to perform which leads to your expected end results. Is your aim to launch a new product or service? Is it about improving your image to your audience? Or is it to sell your products and services listed in your color brochures? Read the rest of this entry »
December 14th, 2007 by admin
When you write an article, you’re trying to do more than just get words onto that empty space on a page. You are trying your utmost to get a message across to your readers and not only grab , but keep their interest throughout the length of the article.
Creativity is the most important thing you’re going to need for this process to be successful.
There is an art to using words to put vivid images into the mind of the reader. A creative flair and a knack for language will allow you, as a writer to create the kind of concise yet descriptive wording and to masterfully use literary conventions to build something worthy of reader’s attention. Being able to put the ideas of an article in a way that keeps pulling your readers eyes down the page is the kind of creative skill that gets your articles published, read and recommended to others.
So what happens when you sit there, facing an empty page and drawing a blank on what should go there when there’s writing to do? Read the rest of this entry »
September 14th, 2007 by admin
The problem with having a poor image for your business stems from different factors, one of which is your poor and unprofessional marketing collaterals such as your brochures and business cards.
But let’s focus on your business cards.
Most business images that are inadequately promoted starts with their business cards. It is so often that you’ll see business card printing pieces that lack an effective logo to start with. Then there’s the uninteresting and unclear message. And not to mention that the design and layout is so ordinary that nothing about it sets it apart from the competition.
Obviously, business cards like these ones reflect a poorly marketed image, as well as a clear view of a failing business. Read the rest of this entry »